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Our mission

Croatia is a country of extraordinary natural beauty. From the turquoise waters of the Adriatic Sea and the sun-drenched islands of Hvar and Vis, to the lush forests of Gorski Kotar and the waterfalls of Plitvice Lakes—our nation has long been known as a European gem of biodiversity and natural heritage. Millions of visitors each year come to explore ancient cities like Dubrovnik, hike the Dinaric Alps, or photograph Game of Thrones locations under the clear blue sky

But our nature is changing.

Global warming is leaving its mark across the continent. Iconic ski events like the FIS race at Medvednica Mountain—just 30 minutes from Zagreb—have been removed from the calendar due to a lack of snow. Summers are hotter, rivers run lower, and weather extremes are more frequent. This is not just a warning—it’s already a reality. And the same patterns are unfolding across Europe, from melting glaciers to record droughts.

While the challenges are great, Croatia also holds part of the solution. With over 2,500 hours of sunshine annually in many regions, a high share of renewable hydropower, and expanding capacities in wind and solar, our country is naturally positioned to lead the green transition in Southeastern Europe.

At the Green Energy Fair Zagreb, our mission is to accelerate the region’s shift toward a low-carbon, energy-independent, and ecologically balanced future by uniting the world’s most innovative technologies with local opportunity, leadership, and commitment.

We believe this is a shared responsibility—and a shared opportunity.

Our strategic goals

1

Foster Regional Green Collaboration

Unite stakeholders from Croatia and across Southeastern Europe to harmonize climate strategies, drive regional energy independence, and promote innovation.

2

Showcase Global Technological Leadership


Present the most advanced and sustainable solutions in renewable energy, battery storage, green hydrogen, smart grids, and e-mobility.

3

Empower and Educate the Public

Inspire sustainable behavior through workshops, expert panels, public lectures, and engaging content for students, families, and professionals alike.

4

Catalyze Green Investment and Growth

 Facilitate business opportunities and funding access by connecting project developers, technology providers, municipalities, and financiers.


5

Establish Zagreb as a Center of Excellence

 Position Arena Zagreb as the central hub for annual knowledge-sharing, networking, and action in the region’s green transformation.

Key Performance Indicators (KPIs)

Attract top-tier global exhibitors

150+ exhibitors from 3 continents

Increase public and professional attendance

7,000+ visitors, including 500+ industry experts

Drive B2B engagement

100+ targeted business meetings scheduled on-site

Stimulate clean tech investment

€50M+ in green project leads initiated during the event

Promote sustainability education

20+ conference sessions and public workshops

Involve the next generation

500+ students and young professionals attending

Build media presence

covering all countries of the region with over 20 million followers

Demonstrate climate impact

CO₂ already saved by companies, either indirectly through their products or directly through project implementation

Beyond the Event Our long-term vision

GEF Zagreb is more than a two-day exhibition—it’s a movement. Our ambition is to contribute meaningfully to Croatia’s and the region’s energy and climate objectives by:

Supporting decarbonization pathways through innovation and implementation

Encouraging policy coherence in line with EU Fit for 55 and Green Deal goals

Empowering the green workforce with new knowledge and tools

Enabling cross-border cooperation between markets, cities, and sectors

We are proud to host this effort in Arena Zagreb—an iconic venue that reflects the ambition, scale, and urgency of the green transition.

Join us and be part of the Southeast European green energy movement. Whether you are a policymaker, entrepreneur, student, or citizen—this is your platform to take action, share knowledge, and build a more sustainable tomorrow.

Let’s shape future. Together.

Contact us today!

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Hackathons & STEM Workshops!

Student challenges in e-mobility & RES, plus hands-on STEM workshops for all ages!